Sometimes, the thought of creating a story that will resonate with people can be intimidating — and seem downright impossible.
But overthinking your story is usually what kills it. We worry too much about the likes, follows and ROI that we forget about the people we are actually trying to reach.
Or we worry too much about being vulnerable and taking chances that we stick too close to guidelines and produce only stale over-regulated and under-interesting snippets of disconnected content.
The truth is, people share things they find familiar, emotional, or contain practical value.
It’s really simple. Continue reading